Privacy Policy

Privacy Policy

At Matchlock Games, we’re real people, just like you. So we’re committed to safeguarding the privacy of our website visitors. The following policy outlines how we treat your personal information and the security measures which are in place. For further information, please also see our Data Protection Policy

What information do we collect?

We may collect, store and use the following kinds of personal data:

  •  Information about your computer, your visits to and your use of this website.
  • This includes your IP address, geographical location, browser type, referral source, the length of your visit and how many pages you viewed.
  • We also collect information regarding your transactions with us through this website, including which products you purchased to how much you spent, which coupons you redeemed and which method of devliery you chose.
  • Please note that we do not store Credit Card/Debit Card information.
  • We also collect any information that you share with us, for the purpose of registering with us, including Title, Name, Email Address, Address and Telephone Numbers.
  • This also includes information that you provide to us for the purpose of subscribing to our website services, email notifications and newsletters.
  • Plus, any other information that you choose to send to us.


What is a cookie? Basically, it’s a piece of tracking software which allows you to use all the features of an online retail website, like adding products to your shopping basket. Meanwhile, the online retailer is able to identify and track your activity, but only on their website. Not anywhere else.

We make use of both “session” cookies and “persistent” cookies. We use the session cookies to keep track of you while you navigate the website. Meanwhile, the persistent cookies enable our website to recognise you when you visit. So if you left something in your shopping basket last time you visited, it should still be there waiting for you when you return.

Session cookies will be deleted from your computer when you close your browser.
Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date.

We use Google Analytics to collect and understand data about our website, including everything from user behaviour to our most popular pages and which product ranges generate the most revenue. Google Analytics is able to do this through the use of cookies. However, it is Google who stores this information. For more information about the data that Google stores and how we are able to access it, please read Google’s privacy policy.

Our advertisers and payment services providers may also send you cookies to track your online activity. But once again, this will only track your activity on their websites and our website.

Most browsers allow you to refuse to accept cookies. However, this will often have a negative impact upon the usability of many websites, including ours.

Where you submit personal information for publication on our website, we will only ever publish and use that information in accordance with the license you grant to us.

Simiarly, we will not, without your express consent, share your personal information with any third parties for the purpose of direct marketing.

Using your personal data

There are many ways in which we can use your personal data to give you a better online shopping experience, from emailing you to let you know that your order has been despatched, to improving your browsing experience by personalising the website. But any personal data you submit to our website will only be used as outlined in this privacy policy.

We may use your personal data to:

  • Successfully manage our website.
  • Improve your browsing experience by personalising the website.
  • Allow you to keep products in your shopping basket, for purchase at the end of your sessions or when you return to the website later.
  • Take payments from you and deliver the products you’ve purchased, as well as send you an email notification when they have been despatched.
  • Send you general communications. Answering a help desk ticket for example.
  • Send you email notifications which you have specifically requested, like when a particular product comes back into stock or is available to order once more.
  • Send you our weekly newsletters, keeping you up to date with the latest ranges and exclusive promotions.
  • Resolve any problems which may arise relating to our website or your order with us 

Other disclosures

In addition to the disclosures outlined above, which allow us to give you a great online shopping experience, we may also disclose the following information about you:

  • In connection with any legal proceedings or prospective legal proceedings.
  • To establish, exercise or defend our legal rights.
  • To prevent fraud and reduce credit risk to any of our agents, suppliers or subcontractors.
  • Any futher personal information, which you expressly agree we are able to share. Your name as a winner of a competition for example.

Security of your personal information

We take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

We store all the personal information you provide on our secure (password and firewall protected) servers. And all electronic transactions you make to or receive from us are encrypted using SSL technology.

This means that we do not store any Credit Card or Debit Card information on our servers or our physical premises whatsoever.

Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet. So you are responsible for keeping your password and user details confidential. And we will never ask you for your password. This kind of sensitive information is encrypted and made inaccessible to us.

Policy amendments

We may update this privacy policy from time-to-time by posting a new version on our website. So please check this page occasionally to ensure you are happy with any changes that we have made.

In the event of drastic changes to our privacy policy, we may choose to notify you by email.

Your rights

You may also instruct us not to process your personal data for marketing purposes by email at any time. You will either be able to agree in advance to receive our weekly newsletters, or other form of contact in advance. And you will always be able to opt-out as well, either by clicking the Unsubscribe button at the bottom of each newsletter, or by logging in to your Matchlock Games account and changing your settings.

Third party websites

Sometimes we will share links to other websites, either on our social media or from our online store for example. Please be aware that we are not responsible for the privacy policies or practices of third party websites.

Updating information

Please let us know if the personal information which we hold about you needs to be corrected or updated. Although you can usually do this by logging in to your Wayland Games Account and updating your personal information.


If you have any questions about this privacy policy or our treatment of your personal data, please send us a message via our Contact Us page.

Email notifications

We may from time to time notify all users by email of significant changes to our site which may mean that any data collected is moved or changed. For example, a server move or ecommerce platform update which would require us to migrate customers’ accounts from on place to another.